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The 2009 Import and Export Market for Cruise Ships, Excursion Boats, Ferry Boats, and Similar Passenger Vessels in Denmark
ICON Group International, May 2009, Pages: 13


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On the demand side, exporters and strategic planners focusing on cruise ships, excursion boats, ferry boats, and similar passenger vessels in Denmark face a number of questions. Which countries are supplying cruise ships, excursion boats, ferry boats, and similar passenger vessels to Denmark? How important is Denmark compared to others in terms of the entire global and regional market? How much do the imports of cruise ships, excursion boats, ferry boats, and similar passenger vessels vary from one country of origin to another in Denmark? On the supply side, Denmark also exports cruise ships, excursion boats, ferry boats, and similar passenger vessels. Which countries receive the most exports from Denmark? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for cruise ships, excursion boats, ferry boats, and similar passenger vessels in Denmark. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for cruise ships, excursion boats, ferry boats, and similar passenger vessels for those countries serving Denmark via exports, or supplying from Denmark via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Denmark fits into the world market for imported and exported cruise ships, excursion boats, ferry boats, and similar passenger vessels. The total level of imports and exports on a worldwide basis, and those for Denmark in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Denmark is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Denmark compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of cruise ships, excursion boats, ferry boats, and similar passenger vessels, Chapter 3 goes into detail on imports, but for each major country of origin serving Denmark. A “major” market is defined as a country where Denmark represents a substantially large share of either imports or exports. For each major country exporting to Denmark, one can thus observe how important Denmark is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of cruise ships, excursion boats, ferry boats, and similar passenger vessels originating from Denmark, for each major country of destination. In doing so, one can discover the share that Denmark has in each major market; this share value is often used as a measure of competitiveness for Denmark. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of cruise ships, excursion boats, ferry boats, and similar passenger vessels to and from Denmark to and from all other major countries in the world. 'Cruise Ships, Excursion Boats, Ferry Boats, and Similar Passenger Vessels' as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined 'cruise ships, excursion boats, ferry boats, and similar passenger vessels' is 79328 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=793 .

This report is updated on an annual basis. To ensure that you have the most current version, please check the web site of ICON Group at www.icongrouponline.com.


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