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Lottery and Gambling Report Bundle
MECN GmbH, April 2009, Pages: 198
Lottery and Gambling Report Bundle - Order both 'Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, The Updated 2nd Edition' & 'Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition' and get a 35% discount.
'Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, The Updated 2nd Edition'
Description:
The updated benchmarking report for the global lottery industry includes analysis of sales, costs, and sales channels
To compete successfully in the global marketplace, lotteries want to know as much as possible about benchmarking and success factors, as WLA benchmarking seminars and several regional initiatives have shown. Moreover, we have also repeatedly been approached by many lotteries asking for an analysis of industry benchmarks.
In summer 2007 we published our first lottery benchmarking study, which was very well received. Last year, as more and more requests came in from clients, we decided to update the study. Now MECN is proud to present the second edition of our benchmarking study.The updated study includes:
- Analyses of data from more than 150 lotteries for the years 2006 and 2007 .
- Selected 2008 analyses - The impact of the global financial and economic crisis on state lotteries.
- Sales benchmarks - Total sales and product related sales (e.g., lotto, betting, instant, …).
- Sales channel benchmarks - Number of residents and catchment area per average outlet, interactive/Internet sales per capita and per registered user,
- Operating expenses benchmarks - Operating expenses in % of sales and analysis of economies of scale.
- Marketing benchmarks - Marketing/advertising expenses in % of total sales, min. and max. spending, and optimal media mix of the ad budget.
- Human resource benchmarks - Personnel expenses in % of total sales, average personnel expense, and sales per employee.
- Various others - Retailer commissions, prizes, IT and communications, …
- Updated best practices as well as success factors.
The analysis of the success factors is based on a survey conducted among nearly 50 executives of the foremost European and US lotteries - among them the who-is-who of the lottery industry. In total, the second edition has 98 pages and over 80 graphs/exhibits
'Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition'
Description:
Privatisation of state-controlled gambling operators - 2nd edition. Privatisation is becoming acceptable in the global gambling market
Detailed industry report analyzing one of the most relevant and controversial issues of state shareholders in the gambling industry - updated and revised 2nd edition (2009).
Four years ago we published our first privatisation study, which was very well received. In the past 12 months, as many new developments sparked increased interest in the market, more and more clients have asked for an updated study.
In our first report broke new ground by discussing potential privatisation of gambling operations; by now the situation has developed further and shows additional issues:
- Growing relevance of key drivers for privatisations – Ever increasing legal pressure (e.g., in most EU states), increasing liberalisation (e.g., in France), and/or tight state budgets (e.g., in the US) are putting pressure on state owners to evaluate a potential privatisation of their gambling assets.
- Drastic increase of likelihood that state gambling operations will be privatised soon – The number of experts surveyed who believe that some of the top state lotteries/operators will be privatised in the coming 2-3 years nearly doubled compared to MECN’s 2005 analysis and survey.
- Several privatisations are currently being considered – In addition to perennial “hot” privatisations, such as the UK Tote and Milli Piyango, many other ones are under discussion. According to our survey, several potential privatisations are expected to be at the top of the list: Some Australian and US lotteries/operators, the Hungarian State Lottery, and La Française des Jeux, to name just a few.
- Billions are on the table – Some of the lotteries/operators that are expected to be privatised in the near future are valued in the double-digit billion dollar range.
- Privatisation is no longer limited to only one method – In the future privatisation will not necessarily mean a change in ownership of shares, …. In addition, alternative forms, such as long-term licenses that transfer responsibility for operations to private companies, are also possible.
The report includes:
- Analysis of selected potential privatisations and overview of state operators most likely to be privatised in the near future.
- Case studies of already privatised lotteries/operators.
- Valuation of relevant state-controlled gambling operators.
- Discussion of advantages, disadvantages, and options for privatisation of state-owned gambling operations.
- Many results are based on a survey of more than 50 industry experts, including representatives from state lotteries, private online operators, and financial investors.
- In total, the second edition has nearly 100 pages and 36 graphs/exhibits.
- The report is co-authored by many renowned experts, among them the investment bank Sal. Oppenheim.
Also available
Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition
Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, Updated 2nd Edition
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