|
|
 |
|
Viewing report
|
|
|
|
Color Cosmetics in the United States 2009
Mintel, July 2009, Pages: 102
Since 2008, women have been maintaining a more natural look for makeup, which may translate into fewer product purchases in the cosmetics category overall, as women use less makeup overall, shying away from heavy eye shadows and lipsticks while also gravitating towards neutral tones. Even the decision to move towards neutral tones speaks to less purchasing, since much of cosmetics usage and purchase is predicated on the plethora of colors available, for any occasion.
The U.S. continues to struggle with the recession, which is affecting even stalwart categories such as personal care, and the color cosmetics market has been feeling its effects, with increased sales only in the eye makeup segment. Economic pressures are likely to continue to depress category growth, at least in the short term, as women trade down to less pricey makeup options and choose to go with a simpler look.
This report examines the following market topics:
- How and why the economic downturn has affected even sales within personal care, a category previously resistant to economic downturns
- The negative impact on sales of women’s desire to sustain a more “natural” look, particularly with regard to color cosmetics
- An assessment of new product activity across all segments of the category, which includes eye, face and lip makeup
- How and why drug stores continue to dominate sales
Customers who bought this item also bought
Color Cosmetics in the United States 2008
US top ten eye makeup, facial makeup and lip cosmetics brands, top eight nail polish brands, top five women's perfume and cologne brands, and top five men's shaving lotion and cologne brands, ranked by sales in dollars through drug stores in 2000
Hand and Nail Care and Color in the United States 2009
Marketing Beauty to Black Women in the United States 2009
Attitudes of Women Aged 18-34 in the United States 2008
Women's Fragrances in the United States 2008
Attitudes Towards Advertising and Media in the United States
Plus Size Teens and Women in the United States 2008
Teens' and Tweens' Beauty Market in the United States 2009
Asia color cosmetics market size as sales in US dollars for 1995 and 1999, with sales breakdown for facial and eye makeup, lip and nail products
Adult Obesity and Diabetes in the United States 2009
US food, drug and mass merchandise store sales in dollars of skin fade / age bleach creams, facial moisturizers, facial makeup, eye makeup and lip cosmetics for the 52 weeks ending July 15, 2001, with percent change from the previous year
|
|
|
|
