|
|
 |
|
Viewing report
|
|
|
|
Hispanic Entertainment in the United States 2009
Mintel, July 2009, Pages: 81
About this report
This report provides insights about Latinos’ consumption of and interaction with entertainment. From music, dance, and theater to sports and games, entertainment provides an opportunity to align with Latino cultural values. The Latino household is larger than non-Hispanic households, thereby providing additional ticket sales per household. There is also a large and growing opportunity to attract Latino families with children because since 2000 Hispanic childbirths are up 3% while non-Hispanic childbirths are down 20%.
This report analyzes a wide range of entertainment events and opportunities and highlights the degree of Latinos’ consumption and interaction along with entertainment trends, preferences, and interaction with sports and games. Each section also discusses opportunities for marketers on how to use these events to promote their message and increase their brand’s awareness among Hispanic consumers. This report also discusses the importance of culture in terms of authenticity within entertainment.
From this report readers will learn:
- How authenticity and cultural relevancy, include language preference, music choices, and traditions, are important for marketers to incorporate this knowledge into their communication
- Entertainment trends and the movement to see more Latino personalities in mainstream broadcast and sports
- Entertainment choices including the arts, movies, music, books, activities and hobbies and how each opportunity is affected by factors such as Hispanic vs. non-Hispanic, language preference, age, income level, and education
- Sports and games and the role they play in Latinos’ lives and lifestyle
Customers who bought this item also bought
Hispanics Online in the United States 2009
Hispanics and Personal Care in the United States 2009
Hispanics and the Retail Experience in the United States 2009
The Economic Impact of Hispanics on the U.S. Marketplace in the United States 2009
US Hispanics Online: Demographics
Hispanics and Beverages in the United States 2008
Hispanics Online: Young, Mobile and Bilingual
Hispanic Finances and Financial Services in the United States 2009
Hispanics and Big Ticket Purchases: Electronics and Appliances in the United States 2009
Hispanic Acculturation Process in the United States 2009
Who We Are: Hispanics
Hispanic Shopping and Spending Patterns in the United States 2008
|
|
|
|
