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Contactless/ Mobile Payments Ecosystem: Solutions Must Bridge Islands of Value to End Market Stagnation
Javelin Strategy & Research, Sep 2009, Pages: 45
The contactless/ mobile ecosystem is at present a series of islands, with little to no mutual realization of value among the various constituents. The success of contactless depends on some disruptive factor or wide-scale deployment that bridges the gaps and allows for value creation among all constituents that connects the islands. Until this bridging occurs, Near Field Communication (NFC) and the evolution of mobile payments will flounder in the U.S. market.
Primary Questions
- What value does contactless bring to the various industry constituents?
- How can differing and conflicting value propositions be bridged to benefit all players?
- What solutions are key vendors creating to enhance the ecosystem and bridge the value propositions?
- What is the influence of smartphone penetration on mobile payments?
- Which consumer groups show a higher propensity to use contactless and mobile payments?
Methodology
This report is based mainly on data collected online from a random sample of 3,000 consumers with mobile phones in July 2009. The survey targeted respondents based on representative gender, age, and income compared to the overall U.S. online population. The overall margin of error is ±1.79% at the 95% confidence interval. Javelin’s forecasts also incorporate secondary data from public sources such as the U.S. Census Bureau, and the Bureau of Labor Statistics. Javelin’s data for mobile banking, contactless, and mobile payments is based on consumers with mobile phones. This is a typical way of presenting mobile financial services because only consumers with mobile phones can engage in mobile financial services. In 2009, the U.S. population was estimated to comprise 306 million people. That includes 232 million adults, 200 million adults who use mobile phones, and 36 million adults who engage in mobile financial services.
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