Historically, black consumers have shopped at hair salons and beauty supply stores for their haircare needs. While that is still the case for a large number of shoppers, given the state of the economy, many black consumers are taking a closer look at FDMx outlets, which tend to offer better pricing.
In addition to tracking segment sales of black haircare products this report reveals the following market details:
- The impact of the recession and overall challenging economic times on the black haircare market - How hair styling trends are specifically affecting segment sales - What repertoire of products is used in conjunction with relaxer kits - How FDMx retailers are faring in terms of the black haircare market - How large multinational HBC companies are affecting the market from within and outside the market - How new products are being positioned to meet changing consumer demand
