Focusing specifically on US and UK physicians, Online Clinical Care Tools: Integrating Treatment Tools into the eMarketing Mix analyzes current physician use and demand for these tools and the benefits these tools offer. The brief provides an analysis of investment opportunities and promotional strategies for online clinical care tools. Includes projections for the future market for these tools and recommendations for pharmaceutical manufacturers to capitalize on current and future opportunities. The brief includes: * strategies for aligning the development of clinical care tools with product and market characteristics * future scenarios for the online clinical care tools market, suggesting appropriate strategies for each scenario * data regarding physician use of and demand for online clinical care tools
