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The Pizza Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
Technomic Inc., March 2008, Pages: 137
TAP INTO GROWING PIZZA SALES AND DISCOVER
Pizza restaurants in the U.S. generate a substantial share of total foodservice sales, with limited-service pizza operators contributing nearly 17% of total Top 500 limited-service revenues alone. Limited-service pizza restaurants are clearly top-of-mind for pizza purchases, but in recent years pizza operators have faced growing competition from retail players.
To help operators and suppliers better understand the changing pizza landscape and opportunities for growth, Technomic has developed the 2008 Pizza Consumer Trend Report, based on findings from Technomic’s 1,500-respondent consumer survey and exclusive menu and industry analysis.
Get ahead of the competition by:
- Leveraging overwhelming consumer acceptance: Target the 77% of consumers who say they eat pizza more frequently than once a month and 35% who are consuming pizza more often than once a week.
- Capitalizing on evolving consumer preferences and needstates: Learn how consumers’ pizza preferences have changed in the last two years alone; in Technomic’s 2006 Pizza Category Report, 40% of consumers claimed to purchase retail pizza instead of foodservice due to the lower price point. This figure jumped to 51% in 2008.
- Addressing multiple consumer needstates: Maintain a precise focus on select consumer demographic trends, including those who make health and
wellness a top priority—with 41% of females limiting their intake of pizza for health reasons, compared to 29% of males.
- Providing niche offerings: Leverage your reputation and brand to convey quality and develop innovative pizza offerings that are difficult for competitors to replicate—particularly the competition that comes from the retail sector.
COMPREHENSIVE COVERAGE:
This updated report includes:
- The latest consumer research surrounding pizza restaurants and their products: An exclusive Technomic survey of 1,500 U.S. consumers showcases attitudes and preferences for pizza including interest in health and wellness, innovative pizza ingredients, side dish accompaniments, advanced methods of ordering, and much more. Additionally, discover and compare consumer patronage of the industry’s leading pizza chains.
- Retail pizza overview: Quantitative and qualitative analysis of the retail pizza segment that comprises over $2.6 billion of the $34 billion pizza market
and is experiencing impressive upward growth. Combining sales and trend data with consumer opinion of retail pizza gives readers a broader scope of
the entire pizza market.
- In-depth coverage and analysis of restaurant menus: Menu trends among the industry’s leading pizza players are provided, based on Technomic Information Services’ MenuMonitor, a comprehensive and continually-updated online database that houses menu information for over 500 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants, emerging chains and leading independents.
- Menu price comparisons: Foodservice operators and manufacturers gain a better idea of pricing trends within the industry and how their menu item prices stack up against competitors. Detailed listings and price comparisons between full-service and limited-service segments are provided, including specialty pizzas, family combo meals and limited time offerings.
EXPANDED DELIVERABLES
In addition to comprehensive reporting on these topics, Technomic experts provide the following deliverables:
- Comprehensive executive report including insights, implications and areas of opportunity for both operators and manufacturers.
- Concept profiles: Rankings and profiles of 20 quick-service pizza chains and new emerging players.
- A complete set of printed data tables on all consumer interviews are provided. The data tables are tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
- The Pizza Consumer Trend Report focuses primarily on the U.S. market and consumer trends. Additionally, 500 Canadian consumers were also surveyed. Results from the Canadian survey are available upon request for an additional cost.
Scope of Coverage
While the Pizza Consumer Trend Report focuses primarily on the restaurants classified within the pizza segment, it is not limited to this restaurant cluster nor is it limited only to pizza. Non-pizza menu offerings from pizza establishments will also be discussed in detail. This report also analyzes frozen retail pizza products sold within grocery stores and supermarkets. Furthermore, the Pizza Consumer Trend Report includes retail sales data and trends in addition to consumer insight on these venues.
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