While the recession has been bad news for most sectors of discretionary spending, revenues from domestic box offices have seen a large boost in early 2009. For the first time in years, theater operators find themselves in the position to take advantage of a potential trend reversal. In this report, the author takes a look at how the recession is impacting attendance and the revenue generating potential of theater exhibitors.
Analysis and insights offered include:
- How admissions and concession revenue are faring during the recession - Which alternatives to the cinema experience continue to grow - What strategies Hollywood studios are using to cut costs and minimize risks - How leading operators are innovating to reinvent the cinema for certain targets - Which demographics are increasing attendance over last year - Where and when do moviegoers most often buy their tickets - What factors are most important in theater selection - Which media are most effective in reaching key moviegoer demographics
