|
|
 |
|
Viewing report
|
|
|
|
The Salad Consumer Trend Report: Attitude and Usage Studies About Salad Trends
Technomic Inc., June 2009, Pages: 269
TECHNOMIC'S LEFT SIDE OF THE MENU STUDIES ARE COMPREHENSIVE RESOURCES THAT HELP YOU GROW YOUR BUSINESS AND GAIN AN ADVANTAGE OVER THE COMPETITION
Tap into menu, flavor and consumer trends to help your organization boost traffic and check averages through soup, salad and appetizers.
- Comparative two-year survey findings: Discover how consumers have adjusted their purchases of soup, salad and appetizers to adapt to the current economic climate. Even though consumers are cutting back on meals away from home, many find substantial value in left-side-of-the-menu offerings when dining out.
- Analysis of purchasing decisions: Determine when consumers are most likely to order soup, salad and appetizers, and why. Maximize sales through the 57% of consumers who order starters when dining in groups and the 51% who are more likely to order if a special or promotion is offered.
- Effective menu and marketing techniques: Use advanced analytics to determine which types of soup, salad and appetizers are most likely to satisfy a given consumer group. Take advantage of market segmentation to effectively target heavy, moderate and light foodservice consumers.
- Competitive brand insights: A comprehensive Competitive Insights section identifies how often consumers purchase soup, salad and appetizers at over 50 leading full- and limited-service restaurant chains. Consumers rate the chains’ offerings on a series of attributes including variety, craveability, health, uniqueness, price and overall value.
COMPREHENSIVE COVERAGE
- The latest consumer research: Three exclusive Technomic surveys totaling more than 4,500 U.S. consumers showcases preferences, attitudes and purchasing behavior towards soups, salads and appetizers.
- In-depth coverage and analysis of restaurant menus: Discover recent menu and flavor trends among the industry’s leading operators that offer soup, salad and appetizers, based on Technomic’s MenuMonitor database. This comprehensive and continually-updated online database houses menu information for nearly 1,000 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants, emerging chains and leading independents.
- Key findings and actionable opportunities: Better position your brand and your products for success in this increasingly competitive foodservice environment.
- Outlook and Trends to Watch sections: Gain additional expert insight into the future of soup, salad and appetizers as you develop new initiatives and marketing strategies for the coming years.
EXPANDED DELIVERABLES
In addition to comprehensive reporting on these topics, Technomic experts provide the following deliverables:
- Comprehensive executive summary including insights, implications and areas of opportunity for both operators and manufacturers.
- Full listing of left-side-of-the-menu offerings added to and removed from restaurant menus in the last six months.
- A complete set of printed data tables on all consumer interviews. The data is tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
- Limited-time offer coverage—on soup, salad and appetizer items menued at the Top 250 chains—shows which menu items are coming and which are going.
Customers who bought this item also bought
The Soup Consumer Trend Report: Attitude and Usage Studies Appetizer Trends
The Appetizer Consumer Trend Report: Attitude and Usage Studies Appetizer Trends.
Bagged Salad and Salad Dressings in the United States 2008
The 2009-2014 Outlook for Sauces, Salad Dressings, and Condiments in Japan
The 2009-2014 Outlook for Sauces, Salad Dressings, and Condiments in India
The Burger Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
The 2009-2014 World Outlook for Salad Accompaniments
The 2009-2014 Outlook for Salad Accompaniments in Japan
The 2009-2014 Outlook for Salad Accompaniments in India
Salad Dressings, Mayonnaise, & Sandwich Spreads - Global Strategic Business Report
Oils and Fats in the USA to 2011
The 2009-2014 Outlook for Salad Accompaniments in Greater China
|
|
|
|
