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Sony Ericsson Mobile Communications AB - SWOT Analysis
Datamonitor, Aug 2009, Pages: 21
The Sony Ericsson Mobile Communications AB - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Ericsson Mobile Communications AB - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Sony Ericsson Mobile Communications (Sony Ericsson), a 50/50 joint venture of Sony Corporation and LM Ericsson, is a provider of mobile devices. It also offers mobile phone accessories and broadband access cards. Its portfolio of offerings also include brands such as Cyber-shot (camera phones) and Walkman (music phones), which are the intellectual property of Sony. The company has operations in over 80 countries. It is headquartered in London, the UK and employs about 9,000 people. The company recorded revenues of E11,244 million ($16,543.7 million) during the financial year ended December 2008 (FY2008), a decrease of 12.9% over 2007. The decrease in revenues was due to less favorable product mix, price pressure and decrease in unit sales due to the global economic slowdown. The operating loss of the company was E113 million ($166.3 million) in FY2008, compared to an operating profit of E1,544 million ($2,270.3 million) in 2007. Its net loss was E73 million ($107.4 million) in FY2008, compared to a net profit of E1,114 million ($1,639.1 million) in 2007.
Scope of the Report
- Provides all the crucial information on Sony Ericsson Mobile Communications AB required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Sony Ericsson Mobile Communications AB in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Ericsson Mobile Communications AB
-Data is supplemented with details on Sony Ericsson Mobile Communications AB history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Sony Ericsson Mobile Communications AB
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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