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The Future of Fried Foods Consumer Trend Report
Technomic Inc., May 2009, Pages: 237
Technomic’s Future of Fried Foods Study is the all-in-one resource you need to grow your business and gain an advantage over the competition.
CAPITALIZE ON OPPORTUNITIES AND MAXIMIZE R.O.I. BY UNDERSTANDING FRIED FOOD TRENDS
Deep-fried food is a consumer favorite and a menu staple; yet today, consumers are becoming more health conscious and some are even by-passing fried foods for more healthfully-prepared fare.
The Future of Fried Foods Consumer Trend Report takes a detailed look at menus and consumers to understand where changes really are occurring.
Use Technomic’s exclusive data and insights to learn the key drivers behind fried food purchases among a variety of different consumer segments.
Report benefits that help you outpace the competition include:
- Understand menu trends including where fried foods are growing on menus
and where they are declining: Menuing of fried foods has increased in full-service restaurants, but there was a decline last year in the number of fried items menued at limited-service restaurants.
- Discover how operators are putting a fresh spin on fried foods: A 10% increase has been observed over two years in the use of the word “crisp” to describe fried appetizers on menus at full-service restaurants.
- Gain insight on different types of foodservice consumers: Heavy foodservice consumers are the most frequent purchasers of fried foods yet they also express the strongest desire for healthier fried food options.
- Leverage attitudes and behaviors of consumer groups that are moving away from fried food purchases: Consumers classified as fried food avoiders and fried food curtailers most positively associate fried foods with attributes such as tasty, craveable and savory. Incorporating these buzz words into menu description could help attract these harder-to-reach consumers.
COMPREHENSIVE COVERAGE
This exclusive report consists of the following areas:
- The latest consumer research surrounding fried foods: An exclusive Technomic survey of 1,500 US consumers showcases fried food preferences, attitudes and purchasing behavior.
- In-depth coverage and analysis of restaurant menus: Discover recent menu and flavor trends among the industry’s leading operators that offer fried foods, based on Technomic’s MenuMonitor. This comprehensive and continually-updated online database houses menu information for nearly 1,000 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants,
emerging chains and leading independents.
- Key findings and actionable opportunities: Better position your brand and your products for success in this increasingly competitive foodservice environment.
- Outlook and Trends to Watch sections: Gain additional expert insight into the future of fried foods as you develop new initiatives and marketing strategies for the coming years.
- Consumer purchasing profiles for the leading fried foods menued at restaurants: Including breakfast items, mozzarella sticks, onion rings, coconut shrimp, and many more.
- Complete menu listings: Including all new fried foods added to Top 250 menus this year, as well as a full listing of fried foods that have recently been removed from menus.
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