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The Hispanic Consumer Trend Report
Technomic Inc., Sep 2009, Pages: 164
A Comprehensive Resource Identifying Trends and Opportunities in Foodservice
DRIVE GROWTH AT YOUR COMPANY BY UNDERSTANDING THE IMPACT AND IMPORTANCE OF 42 MILLION HISPANIC AMERICANS IN THE U.S.
The U.S. Hispanic population is experiencing explosive growth in size and influence. Within this consumer group, behaviors and attitudes towards restaurants differ dramatically by country of origin, acculturation level, geographic market, socioeconomic status and life stage. The Hispanic Foodservice Trend Report helps operators and suppliers take advantage of emerging opportunities that are unique to this rapidly-expanding and influential consumer group.
BENEFITS
- Gain clarity on what acculturated Hispanics—the most affluent segment in this consumer group—want from foodservice operators and why only 11% call “American” their favorite cuisine.
- Enhance offerings and broaden strategic planning to accomodate emerging Hispanic markets.
- Attract a greater share of Hispanic food/beverage expenditures projected to reach $1 trillion in 2010. Operator concepts will increasingly cater to 53% of acculturated Hispanics who say that the reputation of a restaurant is key to their dining decision.
DELIVERABLES
Industry decision-makers who read the Hispanic Foodservice Trend Report will be empowered by exclusive Technomic survey data on the Hispanic marketplace. With in-depth coverage of the consumer behaviors, preferences and attitudes that drive purchases in this fastest-growing U.S. consumer group, the Hispanic Foodservice Trend Report provides:
- Market opportunity profiles to reveal connections between opportunities in foodservice and Hispanic consumer values, attitudes and behaviors.
- Survey findings and exclusive analysis on acculturated Hispanic consumers.
- Assessment of current product offerings.
- Analysis of Hispanic foodservice consumer demands.
- Forecasts to help define and quantify future opportunities and show how the market is growing and adapting.
- Actionable recommendations to help identify gaps in advertising, promotional décor/trade dress, menu and other product lines.
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