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Value Clothing in European Retail
Verdict Research Limited, Sep 2009, Pages: 146
We think that a massive shift in consumer behavior is under way we are witnessing the return to frugality and the fast fashion and value players are ideally positioned to exploit this with their proposition of cheap fashionability. Moreover as unemployment levels are set to rise to levels unimaginable a few years ago the hegemony of low price will become endemic.
Scope:
- Proprietary data on market value, specialists sales and growth 2003 - 2008 data for each of the 27 EU countries.
- Key data on total expenditure, selling space, store numbers, sales densities and per capita expenditure for each of the 27 EU countries.
- Comprehensive profiles of C&A, H&M, Kiabi, New Look, Primark and TK Maxx with a detailed analysis of core strengths and weaknesses and future outlook
- Detailed chapters on five core European clothing markets, with analysis of leading value players, recent developments and future outlook.
Highlights:
- For European value clothing retailers it is recession boom time, as consumers find themselves slogging through the starkest economic landscape. We expect that the recession will end sometime in 2010 for the totality of the EU 27. That would make the current crisis the longest and probably deepest downturn since the Great Depression.
- Value is a growing segment in a declining sector, as overall clothing volumes are down. Depressed consumer spending levels and dearth of credit availability in combination with anxious and unsettled clothing specialists will conspire to produce one of the worst years for the pan European clothing sector on record
- As Tesco's halo has slipped somewhat in the recession, Ireland's Primark is set to take up the torch of sharpest and most feared retailer from the British Isles. A superb business model, strong growth, outstanding benchmarks and sales densities have struck fear into the hearts of its European rivals from C&A to Kiabi.
Reasons to Purchase:
- Identify the key trends and issues in clothing retail in Europe and design strategies to exploit opportunities and minimise risk.
- Assess market potential and threats by accessing sector size data and seeing how consumers and retailers have reacted to recent economic turbulence.
- Comprehensive profiles provide essential information on business models and performance measures both crucial for benchmarking businesses.
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