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Pharmaceutical Speaker Programs: Measuring ROI and Communicating Value
Cutting Edge Information, Sep 2009, Pages: 219
Pharmaceutical Speaker Programs examines how leading life sciences companies have adapted successfully to the whiplash of scrutiny, regulatory changes, and cost cuts. Now, more than ever, speaker programs must generate ROI and demonstrate value to stakeholders, speakers, and attendees. If you’re looking to increase the effectiveness of your speaker programs teams, implement effective compliance strategies, or get more funding, you’ll find the quantitative and qualitative data you need in this report. Metrics, real-company best practices and rankings will enable speaker programs teams to:
- Prove that budgets are appropriate for speaker activities:
--Most companies spend between $3,000 to $4,000 per speaker event
-- learn how to cut event costs by 50 to 75%. Our detailed data will also help you set exact fee schedules for speaking engagements.
- Boost attendance: Our attendance benchmarks, across different program types, will help you plan more effective programs.
- Create engaging programs that align with audience needs: Based on our research, we find that speaker programs should focus on science, not products. Has your department adapted to this change?
- See into the future of speaker programs: Live programs still rate the highest in effectiveness, but how is new media making an impact? Also, address changing state laws and restrictions with proactive strategy planning.
ADAPT TO A NEW ENVIRONMENT AND PROVE SPEAKER PROGRAMS' VALUE
Pharmaceutical Speaker Programs provides innovative, actionable strategies and best practices that will make your speaker events more effective and generate better ROI. Our data benchmarks - developed from input from marketing executives, brand managers, speaker programs directors among others - will anchor your decisions. The report will help you build a clear and easy case to key stakeholders for speaker programs resource support.
State laws are changing at a dizzying pace. Restrictions are clamping down on speaker programs, threatening to eliminate them altogether. To fight against these challenges, you need the most current information available.
PROVE DEPARTMENT VALUE
Learn companies' methods to obtaining hard-to-measure ROI and communicate program success - to potential speakers, attendees, key stakeholders and outside agencies.
CUT PROGRAM COSTS UP TO 75%
Companies underuse new technology that could attract attendees, resulting in tens of thousands of wasted dollars from outsourcing collateral development. Use our detailed metrics and rankings of new media - including webcasts and teleconferences - versus traditional events to find the most cost-effective ways to deliver your messages.
DRIVE ATTENDANCE
Benchmarks will tell you when, where, and what medium will attract the most attendees, provide educational value, and keep them engaged. Our study also shows companies' proven strategies for recruiting and contracting top speakers.
NAVIGATE CONFIDENTLY THROUGH THE SEA OF REGULATORY CHANGES
Find an in-depth discussion on how state legislation and regulatory changes are affecting speaker programs. Executives discuss and project the future of speaker programs.
Companies Included in Report:
Pharmaceutical Speaker Programs' four chapters include budget, staffing and key performance metrics data. Surveyed companies include six top 20 and nine top 30 pharmaceutical companies, as well as biotechnology companies and medical device firms.
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