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Building a market for mobile unified communications: a guide for operators
Ovum, Aug 2009, Pages: 26
The market for unified communications (UC) is expected to grow significantly in the next two years, even in the midst of the economic downturn. IP telephony vendors have largely defined what UC comprises and have taken on the burden of educating enterprises. Fixed telecoms operators, IT services providers, UC technology vendors and specialists are all jostling to take a share of what businesses will spend on UC.
But where does this leave mobile network operators (MNOs)? Eager to penetrate further into the enterprise and evolve from offering network access provision to full managed communications services, many MNOs want to play a pivotal role in enterprise UC rollouts.
What should MNOs offer, who should they target, and - most importantly - are they in a position to deliver? This report profiles major mobile-centric UC strategies, discusses feature and functionality priorities, and offers strategic guidance to help MNOs both create demand among enterprises in key sectors, and meet it.
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