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US Mobile Broadband and Mobile Internet: Content, devices and forecasts, 2009-2015
Coda Research Consultancy, Oct 2009, Pages: 70
Coda's 'Mobilities' project continues with an extensive and in-depth study of US mobile broadband, mobile internet, content, devices and behavior. Covering 2009 to 2015, it contains:
A thorough examination of drivers to mobile broadband and mobile internet take-up, including smartphones, smartbooks, netbooks, video, mobile banking and payments, social networking, applications,, 4G roll out, ‘Ultra Thins’, chips, operating systems and changing consumer behavior.
Extensive forecasts for content and service usage, device ownership, traffic, and revenues and ARPUs by carrier.
Subjects interrogated include:
- Video across devices and by type. Includes: advertising vs subscription users and revenues, and user generated content. Twelve sets of forecasts, covering users, revenues and traffic
- Music, including carrier vs handset provision, streaming vs downloading vs side-loading. Eleven sets of forecasts covering users, revenues and traffic
- Mobile advertising and revenues, including forecasts
- Mobile banking and payments, including forecasts
- Ad revenues. Includes display, search, SMS, with forecasts
- Social networking
- Location based services and advertising/marketing
- Applications
- Smartphones and mobile phones: users and traffic, including forecasts
- Netbooks users and traffic, including forecasts
- Notebooks users and traffic, including forecasts
- Traffic by handset brand
- Smartbooks
- Ultra-thins
- Eco-systems of devices
- Carrier revenues and ARPU
- ULV chips, ARM processors
- Windows, Linux, Android, Symbian, Blackberry, webOS, Palm, Intel Moblin
- Digital divide
- Teen behavior
- 4G roll out
- Promoting/marketing mobile broadband and mobile internet
What this report will give you:
- Extensive commentary and data on factors that will drive mobile broadband and mobile internet content and device take-up in the US over the next six years
- Insight into the types of content mobile broadband and mobile internet users want, and services they are willing to receive (e.g. video, music, location based messages, marketing, mobile banking, mobile payments)
- Mobile broadband and mobile internet user forecasts by device type (netbooks, notebooks, 3G/3G+ phones, smartphones), drivers to take-up, and recommendations
- Traffic forecasts for each device, by traffic type, drivers to growth, and recommendations
- Video usage forecasts, drivers to growth, and recommendations
- Music usage forecasts, drivers to growth, and recommendations, including streaming vs downloads vs side-loads
- Mobile banking and mobile payment user forecasts, drivers to growth, and recommendations
- Voice and data service revenue forecasts, drivers to changes, and recommendations
- Mobile broadband and mobile internet traffic vs SMS data service revenue forecasts, drivers to changes, and recommendations
- Data revenue forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Data ARPU forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Implications of these factors for operators, vendors, rights holders and content owners, and recommendations
- Who this report is for:
Device and component vendors
- Mobile network operators
- Media organisations
- Consultants
- Financial analysts
- Application, content and service providers
- Anyone else with an interest in the future of US mobile broadband and mobile internet
- This report is essential reading for device and component vendors, mobile network operators, consultants, financial analysts, application, content and service providers, and anyone else with an interest in the future of mobile broadband.
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