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2010 U.S. Direct Mail Advertising Industry Report
Barnes Reports , Oct 2009, Pages: 117
The Direct Mail Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.
Industry Definition and Related Industries
NAICS 54186: Direct Mail Advertising. This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses
U.S. Census Categories
NAICS 54186 - Direct Mail Advertising is 85% comparable to
SIC 7331 - Direct Mail Advertising
Sub-Industries
- Direct mail advertising services
- Addressing service
- Addressographing service
- Mailing list compilers
- Mailing service
- Mailing list management
- Mailing list brokers
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