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2010 U.S. Radio Broadcasting Industry Report
Barnes Reports , Oct 2009, Pages: 224


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The Radio Broadcasting Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including music and non-music radio station formats such as contemporary music, classical music, talk radio, and sports radio.

Industry Definition and Related Industries

NAICS 51511: Radio Broadcasting

This industry comprises establishments primarily engaged in broadcasting audio signals. These establishments operate radio broadcasting studios and facilities for the transmission of aural programming by radio to the public, to affiliates, or to subscribers. The radio programs may include entertainment, news, talk shows, business data, or religious services.

Related Industries:
- Wireless telecommunications services
- Wired telecommunications carriers
- Television broadcasting
- Cable television broadcasting

U.S. Census Categories:

NAICS 51511 – Radio Broadcasting is 8% comparable to SIC 4832 – Radio Networks

Sub-Industries:
- Radio broadcasting stations Rhythm and blues
- Radio broadcasting stations, music format Rock
- Big band Educational
- Classical News
- Contemporary Religious
- Country Sports
- Easy listening Talk
- Gospel Ethnic programming
- Jazz
- Radio broadcasting stations, except music format

Please note, this report offers statistical information only and does not include an analysis of the figures.


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