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2010 U.S. Spectator Sports Industry Report
Barnes Reports , Oct 2009, Pages: 157


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The Spectator Sports Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including stadium event operator services, sports clubs managers and promoters, and manager of individual professional athletes.

Industry Definition and Related Industries

NAICS 71121: Spectator Sports. This industry comprises (1) sports teams or clubs primarily participating in live sporting events before a paying audience; (2) establishments primarily engaged in operating racetracks; (3) independent athletes engaged in participating in live sporting or racing events before a paying audience; (4) owners of racing participants, such as cars, dogs, and horses, primarily engaged in entering them in racing events or other spectator sports events; and (5) establishments, such as sports trainers, primarily engaged in providing specialized services to support participants in sports events or competitions. The sports teams and clubs included in this industry may or may not operate their own arena, stadium, or other facility for presenting their games or other spectator sports events.

Related Industries
- Fitness Clubs
- Golf Courses and Country Clubs
- Weight Loss Centers
- Fitness Equipment Manufacturing

U.S. Census Categories
NAICS 71121 - Spectator Sports is:
87% comparable to SIC 7941 - Sports Teams & Clubs

Sub-Industries
- Sports clubs, managers, and promoters
- Soccer club
- Professional and semi-professional sports clubs
- Stadium event operator services
- Baseball club, professional and semi-professional
- Boxing and wrestling arena
- Basketball club
- Sports field or stadium operator, promoting sports events
- Football club
- Manager of individual professional athletes
- Ice hockey club
- Sports promotion


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