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Consumer Attitudes to Online Savings
Datamonitor, Oct 2009, Pages: 73
Consumer attitudes toward using the online channel for savings and investment activity are evolving. Ongoing technological advancement alongside growing confidence and use of all online platforms is driving these shifts in attitude. Savings and investment providers must understand how consumers feel about and actually use the online channel in order to maximize the advantages it can bring.
Scope
- Using global data from our FSCI survey this report identifies how consumer attitudes towards the online channel are changing.
- The report analyzes the causes of these shifts and identifies strategies that can be employed by S&I providers to attract & retain online customers
- The report discusses real world examples of what savings providers are doing online, and action points on developing an effective online strategy.
Highlights of this title
While online banking and online savings and investment activity is increasing, only 43.9% of online users globally are registered to use online savings platforms. While growth has been positive, there remains ample room for further development in all markets.
Online savers are more sophisticated and nuanced than stereotypes of online users would suggest. Characterised primarily by a greater willingness to make their own financial decisions and comfort in undertaking their own research online, online savers represent a financial literate high value target market for providers.
Fears over the security and stability of online savings and investment platforms and institutions remains the critical hold-up to wider uptake. Institutions and service providers must tread a careful balance of reassuring consumers without removing the ease of use and functionality of the online channel.
Key reasons to purchase this title
- Access the results of Datamonitor's Global FS Consumer Insight survey, enabling you to understand shifting online attitudes and behaviours.
- Identify why these changes are occurring, and understand the future implications of the online channel.
- Identify actionable proven strategies that can help encourage consumers to engage with the online channel.
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