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16th Annual CE Holiday Purchase Patterns Study
Consumer Electronics Association, The, Oct 2009, Pages: 368
As the holiday season draws near, consumers across the country are beginning to prepare their gift giving and wish lists.
The average allocation of holiday gift spending is $764, up 4% from 2008, and the amount spent on CE gifts is up 8% from last year.
Notebook or laptop PCs remain the most re-quested item on consumers’ CE wish lists. Several emergent technologies, such as e-readers and Blu-ray Disc players also appear on the list of Top 10 most requested CE gifts.
Beyond gift giving, the holiday season is also a time when many take advantage of sales to make “me” or household purchases. Almost half (48%) of those shopping this season will ultimately purchase an electronics or computer product that won’t be given as a gift.
What else are consumers looking to give and hoping to receive this holiday?
Approximately 93% of U.S. adults will be purchasing gifts during the upcoming holiday season which includes the Christmas, Hanukkah and Kwanzaa holidays. Considering CEA estimates the total U.S. adult population to be around 232 million1, this translates to 215 million U.S. adult gift givers.
Included in this report is the complete Data Report and Analysis Brief.
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