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Ethnic Foods in the United States 2009
Mintel, Sep 2009, Pages: 115
Fuelled by an increasingly diverse population; a resurgence in cooking thanks to the popularity of cooking shows and celebrity chefs; and a wave of convenience-focused products, ethnic foods have never been more popular in the US.
This report discusses the key trends driving the ethnic foods market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
- The size of the ethnic foods market and growth forecast through 2014
- How the current economic recession is impacting sales of international foods
- Which segments are reaching maturity, and which up-and-coming segments offer the greatest growth opportunity
- What retailers can do to bolster sales of ethnic foods
- A spotlight on five brands—Goya, Patak’s, Annie Chun’s, Old El Paso, and Simply Asia—and the different approaches they’re taking to build a strong brand identity.
- Distinctions with consumer trends both with ethnic food consumption at home and at restaurants
Which consumer groups offer the greatest potential for expanding consumption of ethnic food, not only with “from-scratch” ingredients, but also kits where consumers add their own meat, as well as fully prepared me
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