With the recession suppressing sales of all apparel along with fitness wear, marketers need to know how to leverage every opportunity. Back-to-school sales have not reached the levels retailers were expecting for end of 2009 and holiday sales are also expected to follow suit. This report uncovers and explores opportunities for fitness clothing manufacturers to breathe new life into their brands and increase market share.
Topics covered include:
- Identification of ignored and overlooked demographics that buy fitness wear, including Hispanics and dads - Specific strategies and product recommendations for driving sales with these demographics - How the recession has affected the popularity of fitness wear, and steps marketers can take to address various challenges - Strategies and tactics for increasing sales of key demographics like 18-24 year olds
