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B2B Online Media Report
Business Strategies Group Ltd, Oct 2009, Pages: 19
This is an updated edition of this report which was last published in April 2009.
- Of the 30 businesses in our B2B Online Media ranking, 19 are primarily finished goods sourcing platforms or online trade directories (e.g. Alibaba.com and Global Sources). There are an additional five websites which are vertical industry websites (i.e. Netsun’s portfolio of vertical sourcing sites). Five of the 30 are technology-focused trade publications and there is one general business title in the Top 30, Beijing-based, Caijing.
- Alibaba.com still holds the number one position, while the rest of the top ten is generally the same group of companies each moving up and down the ranking by one or two positions. Made-in-China.com moved up two places to the second and technology-focused publisher, ITmedia.co.jp slipped three places to eighth. TradeIndia.com managed to move up two places to seventh.
- There are eight sourcing sites and two technology-focused websites in the top ten. The Chinese technology industry portal, ChinaByte.com (#6) and ITmedia.co.jp (#8), the Japanese tech portal, are the two non-sourcing websites in the top ten.
- As is often the case, there was greater volatility in the bottom half of the ranking. Netsun.com jumped 11 places to #28, back into the Top 30. Both Texnet.com.cn (a Netsun-owned website focused on textiles) and AsianProducts.com exited the Top 30. Fibre2Fashion.com entered the Top 30 for the first time at #20, while another Netsun property, Pharmnet.com.cn fell six places to #27.
- The ranking continues to be dominated by sourcing websites which typically generate revenues by charging suppliers to list their products online. Although it is not clear if some of the smaller sourcing platforms charge suppliers anything to list their product profiles. These smaller sites may list company and product details for free and simply charge for banner advertising or a keyword bidding business model. In total, there are 19 general sourcing platforms and an additional five vertical industry sourcing sites. There are another five trade publications which typically generate revenues by selling banner ads or by charging for premium content and subscriptions.
- Amongst the B2B online business publishers, the most significant in terms of traffic are ITmedia.co.jp (#8), a Japanese media company targeting IT professionals and ChinaByte.com (#6), the partner of TechTarget in China. ChinaByte.com is focused on targeting technology professionals in China.
- The vertical industry sites are dominated by Hangzhou-based Zhejiang Netsun which owns all five of the vertical industry websites in our Top 30. They are Toocle.com (#16), Efu.com.cn (#21), Chemnet.com.cn (#24), Pharmnet.com.cn (#27) and Netsun.com (#28). Netsun’s revenues continue to grow, but remain comparatively small at US$15 million in 2008 and US$8.6 million in the first half of 2009.
- The key trends highlighted in the April edition of this report continue to drive the B2B online media industry in Asia:
-- An increased emphasis on new and emerging markers as a source of incremental growth
-- Closing down of smaller players as well as disposal of non-core businesses
-- Evolving fee structures as companies experiment with alternative models such as “pay-per inquiry” and keyword bidding
-- Continued strong growth in the vertical industry sourcing segment.
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