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Soap, Bath and Shower Products in the United States 2009
Mintel, Oct 2009, Pages: 91


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While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lacklustre growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different products rather than the usual staples.

This report examines the following market topics:

- The potential bold new idea that P&G is contemplating in order to boost sales

- How one product by Beiersdorf has changed the landscape of the body wash segment

- How consumer research has highlighted the differences among ethnic groups and where they choose to shop

- In what way the poor economy is emboldening manufacturers and how they deal with advertising and marketing agencies

-The manner in which what is now considered a classic bar soap burst onto the scene


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United Kingdom soap, shower, and bath products in pounds sterling and euros for 1997 to 2002

Germany market size for bar soap, liquid soap, shower products and bath products forecast for 2003 as sales in euros and units, with percent change vs 2002

Asia Pacific, North / South America and Europe market size for bath and shower products, and for soap as sales in US dollars for 1996 and 2000, and forecast for 2005

France, Germany, Italy, Spain and the UK survey percentage comparison of consumers age 11 to 74 years that use bar soap, shower gels, all over shampoos and bath products



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