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Mobile Advertising and Marketing – 3rd Edition
Berg Insight AB, Nov 2009, Pages: 149
How to transform the mobile handset into an advertising platform? As the global number of mobile subscribers approaches 5 billion, there is no question regarding the potential reach of the mobile media. Yet advertisers, agencies and telecom industry players are still searching for the winning formula that will unlock the market. Learn more in the third edition of this 150 page report in Berg Insight's VAS Research Series.
Mobile Advertising and Marketing is the third consecutive report analysing the rise of mobile advertising on the global market.
This strategic research report from Berg Insight provides you with 150 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will allow you to:
- Identify tomorrow’s most profitable advertising opportunities in the mobile space.
- Understand the fundamentals of the ad-based mobile media revenue models.
- Recognise the key barriers restraining the growth of the mobile advertising market.
- Comprehend the relative importance of digital channels compared to other advertising media.
- Learn about the early experiences of mobile marketing campaigns by top global brands.
- Profit from valuable insights about ad-funded business models for mobile operators.
This report answers the following questions:
- How can mobile handsets become integrated in the marketing media mix?
- What changes in the mobile industry and end-user behaviour are required before mobile advertising can become a multi-billion euro market?
- How are Google, Microsoft, Nokia and Yahoo! positioning themselves to become leading mobile advertising networks?
- Who are the rising stars that stand out from the crowd among the mobile advertising and marketing companies?
- How well suited for advertising are different existing and future mobile media channels?
- What are the initial experiences from mobile marketing campaigns?
- Which advertising formats will become most successful in the mobile environment?
- In what ways can location technology improve the relevancy of mobile advertising?
Who Should Buy this Report?
Mobile Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.
About the Authors
Johan Fagerberg is co-founder and an experienced analyst with a Masters degree in Electrical Engineering from Chalmers University of Technology.
His areas of expertise include Mobile VAS, locationbased services and wireless M2M markets.
Marcus Persson is a Telecom Analyst with a Masters degree in Electrical Engineering from Chalmers University of Technology. He joined Berg Insight in 2008 and his areas
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