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Plus Size Teens and Women in the United States 2009
Mintel, Nov 2009, Pages: 76
The US plus size market for teen girls and women is beset by a number of challenges in 2009. Foremost of these is the ongoing recession, which has resulted in less discretionary income and tightening household budgets. However, there are also a number of other problematic issues brought up by plus size women themselves, including fit, fashion, and availability. This Mintel report closely examines these factors, and provides in-depth analysis of the following:
- How the US obesity rate and increasing female population drive sales
- The ways in which a number of plus size brands and retailers meet consumer demand for better-fitting, more fashion-forward apparel
- The migration of many plus size brands, retailers, and collections to the Web as the economy forces companies to cut costs, and the resulting competition for Internet-savvy customers
- How mass merchandisers garner a majority of plus size shoppers, due to increasing plus size selection and low price points
- The leading plus size companies and their unique brand strategies
- The nature of plus size advertising, which relies mostly on Web marketing
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