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Baby Care in Belgium
Euromonitor International, May 2009, Pages: 37

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Baby Care in Belgium
Euromonitor International
May 2009
List of Contents and Tables
Executive Summary
Innovation and Price Increases Save the Market
More Protection and Convenience
Loréal Leads the Way in A Concentrated Competitive Environment
Supermarkets, Discounters and Aggressive Perfumeries
Unfavourable Outlook in the Short Term
Key Trends and Developments
Bleak Prospects for the Economy, Policy, Purchasing Power and Thus Maybe C&t
Seeking More Time, Protection and Cocooning
Demographic Segmentation To Still Pay Off
Scientific Discoveries Still Drive Sales, Despite A Growing Preoccupation for Health and Ecology
More Favourable Ground for Multiple Retailers and Chained Specialists
Ambivalent Impact on the Competitive Environment
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Biover NV
Strategic Direction
Key Facts
Summary 2 Biover NV: Key Facts
Summary 3 Biover NV: Operational Indicators
Company Background
Production
Competitive Positioning
Ecover Products NV
Strategic Direction
Key Facts
Summary 4 Ecover Belgium NV: Key Facts
Company Background
Production
Summary 5 Ecover Belgium NV: Production 2008
Competitive Positioning
Omega Pharma NV
Strategic Direction
Key Facts
Summary 6 Omega Pharma Belgium NV: Key Facts
Summary 7 Omega Pharma NV: Operational Indicators
Company Background
Production
Summary 8 Omega Pharma Belgium NV: Production 2008
Competitive Positioning
Summary 9 Omega Pharma Belgium NV : Competitive Position 2008
Reckitt Benckiser SA NV
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser SA NV: Key Facts
Summary 11 Reckitt Benckiser SA NV: Operational Indicators
Company Background & Production
Competitive Positioning
Summary 12 Reckitt Benckiser SA NV: Competitive Position 2008
Widmer Ag, Louis
Strategic Direction
Key Facts
Summary 13 Louis Widmer NV: Key Facts
Summary 14 Louis Widmer NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Louis Widmer NV: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Baby Care by Subsector: Value 2003-2008
Table 16 Sales of Baby Care by Subsector: % Value Growth 2003-2008
Table 17 Baby Care Premium Vs Mass % Analysis 2003-2008
Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008
Table 20 Baby Care Premium Brand Shares 2005-2008
Table 21 Baby Skin Care Brand Shares by Retail Value 2005-2008
Table 22 Baby Sun Care Brand Shares by Retail Value 2005-2008
Table 23 Forecast Sales of Baby Care by Subsector: Value 2008-2013
Table 24 Forecast Sales of Baby Care by Subsector: % Value Growth 2008-2013
Table 25 Forecast Baby Care Premium Vs Mass % Analysis 2008-2013



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