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Deodorants in Romania
Euromonitor International, July 2009, Pages: 27
Deodorants in Romania
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Cosmetics and Toiletries Registers Higher Sales Each Year
Consumers Demand Value Added Products
Multinationals Dominate the Market
Direct Selling Remains the Most Popular Distribution Channel
Cosmetics and Toiletries Is Expected To Approach Maturity
Key Trends and Developments
Purchasing Habits Are Set To Change Within the Coming Years
Multinationals Control the Market
Intensified Retail Activity
Advertising Drives Sales
Direct Selling Remains the Dominant Distribution Channel
Appendix
Gift Sets
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Dr Soleil Prod Cosmetice SRL
Strategic Direction
Key Facts
Summary 2 Dr Soleil Prod Cosmetice SRL: Key Facts
Summary 3 Dr Soleil Prod Cosmetice SRL: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dr Soleil Prod Cosmetice SRL: Competitive Position 2008
Elmi Prodfarm SRL
Strategic Direction
Key Facts
Summary 5 Elmi Prodfarm SRL: Key Facts
Summary 6 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Elmi Prodfarm SRL: Competitive Position 2008
Farmec SA
Strategic Direction
Key Facts
Summary 8 Farmec SA: Key Facts
Summary 9 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Farmec SA: Competitive Position 2008
Gerocossen SRL
Strategic Direction
Key Facts
Summary 11 Gerocossen SRL: Key Facts
Summary 12 Gerocossen SRL: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Gerocossen SRL: Competitive Position 2008
Gerovital Cosmetics SA
Strategic Direction
Key Facts
Summary 14 Gerovital Cosmetics SA: Key Facts
Summary 15 Gerovital Cosmetics SA: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Gerovital Cosmetics SA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Deodorants by Subsector: Value 2003-2008
Table 15 Sales of Deodorants by Subsector: % Value Growth 2003-2008
Table 16 Deodorants Premium Vs Mass % Analysis 2003-2008
Table 17 Deodorants Company Shares by Retail Value 2004-2008
Table 18 Deodorants Brand Shares by Retail Value 2005-2008
Table 19 Deodorants Premium Brand Shares 2005-2008
Table 20 Forecast Sales of Deodorants by Subsector: Value 2008-2013
Table 21 Forecast Sales of Deodorants by Subsector: % Value Growth 2008-2013
Table 22 Forecast Deodorants Premium Vs Mass % Analysis 2008-2013
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