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Pizza at Retail in the United States 2010
Mintel, Jan 2010, Pages: 96
About this report
Packaged pizza sales are thriving thanks to a recession-driven increase in “eating in” to save money. The packaged pizza market (which includes frozen and refrigerated pizza, pizza crusts and dough, pizza sauce, crust mixes and pizza kits) reached $5.2 billion in 2009 in all channels. In this report we discuss how consumer trends, the economy, and product innovation are influencing the pizza market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
- The size of the packaged pizza market and growth forecast through 2014
- How the recession has impacted how consumers shop for pizza—and what to expect when the economy recovers
- Why private label and small brands are driving growth at the expense of the market leaders
- The latest new product trends, including premium restaurant-style, better-for-you organic, natural, whole grain and portion control offerings
- Which new pizza concepts offer the greatest potential among consumers
- How restaurant- and pizzeria-style frozen pizzas such as DiGiorno and Freschetta PizzAmoré are leveraging the “eating in” trend and changing consumer perceptions of frozen pizza
- How the market leaders are using advertising to differentiate their brands from the competition
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