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Physician Practice Websites: Facilitating the Patient-Physician Interaction
Datamonitor, May 2002
An assessment of the market potential of physician practice websites as a marketing channel, , This brief examines the online behavior and preferences of physicians in order to determine the current penetration of and market potential for practice websites. The brief analyzes the trends within this market through an evaluation of what physicians want from a pharmaceutical company sponsored website. Strategies to capitalize on physician practice websites as a means of building corporate brand loyalty and an effective marketing medium are provided., , How can you benefit? , , - identify the practice website features in high demand among physicians and their patients , , - create a practice website offering that serves as a marketing avenue in addition to building physician brand loyalty , , - determine whether or not investment in physician practice websites should be pursued,
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