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Sporting Goods Stores in the US
IBISWorld, May 2009, Pages: 39
This industry comprises of establishments primarily engaged in retailing new sporting goods, such as bicycles and bicycle parts; camping equipment; exercise and fitness equipment; athletic uniforms; specialty sports footwear; and sporting goods, equipment, and accessories, This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Relying on Retiree Recreation
Sports participation drives demand for sporting goods. A looming threat to this industry is the changing demographics of the US population. Persons aged less than 30 years have the highest participation rates in sporting activities, a key market that will decline in population beyond the outlook period. A potential target market is the ageing baby boomers. Moving towards retirement, they are increasingly concerned about health and longevity, thus involving themselves with sports and recreational activities.
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