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Viewing report
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Television Broadcasting in the US
IBISWorld, March 2009, Pages: 41
This industry comprises establishments primarily engaged in broadcasting images together with sound. These establishments operate television broadcasting studios and facilities for the programming and transmission of programs to the public. These establishments also produce or transmit visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studios, from an affiliated network, or from external sources. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Tough times ahead
The industry continues to experience strong competition from the digital cable and satellite TV industries. The cable TV industry, in particular, represents a significant threat to future industry growth. A number of factors point to low growth in advertising revenue, including forecast low economic growth, the declining overall share of the TV audience, and competition from new media. The bleak outlook for this industry has already prompted News Corp to expand its satellite TV interests.
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