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Public Relations Firms in the US
IBISWorld, July 2009, Pages: 37
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
PR both near and far
Global is the new buzz word in this industry. Where networking is everything, this industry is placing more and more importance on being international. This has been achieved through global linkages which are partly related to the globalization of major corporations who also seek, in many cases, to develop a single global PR agency to handle all business. Also large global advertising agencies have been involved in purchasing PR agencies in an attempt to tap into new growth areas and provide integrated services.
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