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Fast Food Restaurants in the US
IBISWorld, April 2009, Pages: 49
This industry comprises establishments primarily engaged in providing food services (except snack and non alcoholic beverage bars) where patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers location. Some establishments in this industry may provide these food services in combination with selling alcoholic beverages. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Winds of change
Showing the signs of maturity, this industry is in a low growth phase and has possibly reached saturation point, given that population support within towns and cities is near maximum and the significant competition from high profile operating sites. Major franchised operators are currently receiving most of their sales growth from expansion of their overseas operations, as well as expanding into new food styles and brands. Given the current operating environment, this could be the way of the future.
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