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The Survey of Law Firm Marketing Practices
Primary Research Group, Jan 1999
The Survey of Law Firm Marketing Practices offers an in-depth look at the ways in which American law firms market themselves. The report, which is based on a survey of 75 major law firms with a mean of 57.30 partners, addresses many aspects of law firm marketing, including staff positions and consultants brochures, newsletters and other printed materials the use of technology in marketing partner and associate marketing and rainmaking responsibilities and more.
The data in the report is presented for the entire sample and then broken down by number of partners per firm, thus allowing administrators and senior partners to compare their firms practices with those of their peers.
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