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The Future of Unified Messaging
IEC Publications, Pages: 187


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Unified messaging (UM) offers a great opportunity for service providers, software developers, and manufacturers. Simply observing today's messaging applications suggests one of the most compelling arguments for conversion from traditional to unified messaging: There has been a tremendous increase in the number of messages that professionals receive, including voice, fax, and e-mail messages. Because workers travel more, work from home, and depend on their mobile phones, pagers, and handheld devices, UM has enormous potential in today's market.
More than one billion personal messages between individuals or groups arrive daily through mailboxes, answering machines, and PCs in U.S. homes. This number does not include the number of messages being received in the corporate world. However, the reality today is that there are only about 100,000 UM users. The movement to UM will happen rapidly and very soon once users realize the benefits of this new and exciting technology.
As with answering machines and car and portable phones, users will go through several phases of adoption of the new messaging medium: from resistance and reluctance to acceptance and enthusiasm. At present, UM remains in its infancy. Nevertheless, it is expected that UM will take off and achieve its booming phase in 2003.
To help network service providers, IT managers, and enterprise network operators meet the opportunities and demands posed by UM services, the International Engineering Consortium has published The Future of Unified Messaging. This report critically examines the technology capabilities of current UM solutions and the potential of UM as a key value-added application for service providers. It also examines UM as a central productivity tool for enterprise end users of all varieties.
Key questions that are addressed by this report include the following: - What is the current status of standards for UM? - What are the three major phases that a corporation should follow if it intends to deploy UM? - What types of service providers benefit from UM? - What sort of vendor should be the main provider of UM technology? - What are the hardware and software techniques used to achieve reliable, fault-tolerant UM systems? - What are the cross-messaging technologies of UM systems?
A Growing Market
The target markets for UM products and services are very broad and include individuals, small offices/home offices (Soho), and small, medium, and large companies. Today, the best targets for UM systems and services are medium-sized companies (500 to 3,000 employees). However, there are still a number of implementation issues and hurdles to overcome. One critical issue is selection of the migration path from the current messaging system to the UM system. This report examines these impediments to growth and explores the optimum strategies that service providers of all types can utilize to overcome them. Opportunities for Service Providers
Many network operators have recently announced their intention to provide UM services for business and carrier markets. The reasons behind such activity include increased competition, converging networks, and customer acquisition and retention. Indeed, the migration of the Pstn to an IP-based, packet-switched network broadens the horizon for UM as never before. The Future of Unified Messaging examines opportunities for communications providers and end users alike and highlights how each can profit from the deployment and usage of UM services.

Features
The Future of Unified Messaging research report takes an in-depth look at the techniques and technologies for unified messaging, including current market status, standards, vendors and products, and future challenges. The major findings of this study attempt to project the key market developments for UM products and services during the next five years. - Examines current UM technologies - Discusses the market status of various UM technologies - Reviews standards for UM - Profiles major vendors and products - Analyzes case studies and the deployment status of UM systems - Provides a survey of key UM innovators and service providers - Contains a detailed buyer's guide listing UM service providers, software developers, equipment vendors, and manufacturers - Includes a glossary of key terms
WHO Should Read This Report
- Information technology (IT) directors and strategists who must understand the business benefits of unified messaging and how it can be used to form the backbone for their communication systems - IT and communications managers who must evaluate different unified messaging architectures and provide objective advice on product selection - Enterprise network managers who must manage unified messaging systems and ensure their operation - Public network operators that must host unified messaging services to remain competitive - Personal communications service (PCS) and digital cellular service providers that must understand how unified messaging affects their network operations - Vendors of messaging products (including voice, e-mail, and fax servers) that need up-to-date information on their competitors' products - Distributors, resellers, and system integrators of messaging products that must both select the messaging vendors with which they should be working and determine how unified messaging can benefit their clients - Messaging service providers that must assess whether and when to upgrade their systems to provide unified messaging to clients Principal Investigator
Borko Furht, Ph.D.
, is an internationally respected authority on multimedia and communication systems. He is currently a professor of computer science and engineering at Florida Atlantic University (FAU) in Boca Raton, Florida. He is the founder and director of the Multimedia Laboratory at FAU, funded by the National Science Foundation. Before joining FAU, he was a vice president of research and a senior director of development at Modcomp, a computer company of Daimler Benz, Germany, and a professor at the University of Miami in Coral Gables, Florida. He has published numerous scientific and technical papers as well as 15 books. He also holds two patents. He is an editor-in-chief of the Journal of Multimedia Tools and Applications (Kluwer Academic Publishers) and an associate editor of the Real-Time Imaging Journal. He has presented seminars and keynote addresses at many international conferences. He has received several technical and publishing awards and has consulted for IBM, Hewlett-Packard, Xerox, General Electric, JPL, Nasa, Honeywell, and RCA.


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