Inside the Market for WAN Management Outsourcing - Market Research Reports

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Inside the Market for WAN Management Outsourcing
IEC Publications, Pages: 126



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Executive Summary: WAN Management Outsourcing Potential

Survey Results

Managed WAN Outsourcing Service

Preferences: Benefit Segmentation

The Future of Managed WAN Services?

Chapter One: Introduction

The Surge in Outsourcing

The Joys of Outsourcing

Outsourcing in a Changing Technology Environment

Some Recent Major Outsourcing Deals

Some Pros and Cons of Outsourcing

Chapter Two: Survey of WAN Management Outsourcing

Penetration of WAN Outsourcing

Patterns of WAN Outsourcing

Satisfaction Among Current Outsourcing Service Users: A Warning

Chapter Three: WAN Outsourcing Users and Their Motivations

Future Plans of Users of WAN Outsourcing Services

Impact of Firm Size on the Chance of Adoption of WAN

Management Outsourcing

The Impact of WAN Complexity on the Chance of Adoption of WAN

Motivations to Outsource WAN Management

Motivations for Outsourcing Revealed—Survey Results

A Summary of Motivational Differences between Likely Repeaters, Likely Adopters, Likely Defectors, and Uninterested Segments

Strategic Implications for the Design and Marketing of Outsourcing Services

Chapter Four: Managed WAN Outsourcing Service Preferences Benefit Segmentation

Benefit Segments

All Benefit Segments Would Consider Outsourcing

The Majority Focus on Reduction in Operating Costs in Selecting an Outsourcing Provider

Likely Outsourcers Focus on Network Availability Guarantees in Their Choice of Outsource Provider

Real-Time Reporting Has Differential Appeal

Web-Related Applications Influence Most Outsourcing Candidates

Virtual Meetings/Videoconferencing

Shared Mainframe Software

All Outsource Package Features Are Salient to Some Segments

Impact of Managed WAN Outsourcing Service Attributes on Choice

Hypothetical Market Response to 'Ideal' Outsourcing Service Packages

Response to Packages Featuring Applications Services

Price and Provider Reputation Are Salient Features, Too

Outsourcing Experience and Intentions Influence Benefits Sought

Distinguishing Characteristics of Benefit Segments

Chapter Five: Marketing and Strategic Implications

Marketing Implications

Strategic Implications

Tactical Motivations Are Emerging

The Future of Managed WAN Services?

Benefits Sought by Managers Are Diverse

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