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Viewing report
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Digital TV markets 2004: development of the Western European and US markets to 2008
Datamonitor, June 2004, Pages: 115
Introduction
Following disappointing levels of development in 2001 and 2002, the European and US digital TV markets exhibited renewed subscriber growth in 2003. The continuing growth of digital satellite services, coupled with the success of DTT in the UK, Finland and Sweden in particular, have provided a welcome boost to the sector.
Scope
Analyzes the key issues and trends determining the development of digital TV in Europe, discussing how these vary by broadcast platform and by country
Provides an individual analysis of the status and prospects for digital TV across Western European and the US
Countries covered include: Austria, Belgium, France, Germany, Italy, the Netherlands, the Nordics, Portugal, Spain, Switzerland the UK and the US
Highlights
Datamonitor forecasts that the European digital TV market will grow from 31 million households at the end of 2003 to 89 million households at the end of 2007, with most growth coming from digital cable and terrestrial services
The European market will exhibit strong growth over the next few years, growing over three-fold over by the end of 2008. With the US market growing by only 36% during this period, Datamonitor expects Europe to take leadership in the digital TV sector
The UK will retain its position as the most developed digital TV market in Europe, with continuing growth of Skys satellite platform and the success of Freeview combining to boost digital penetration to 82% by the end of 2008
Reasons to Purchase
Provides an update on digital development progress and future plans by platform on a country-by-country basis, with forecasts from 2003-2008
Charts progress in the Western European and US digital TV markets
Examines different platforms and the nature of competitive environments in each of the country markets covered
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