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Viewing report
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Digital TV markets 2004: development of the Western European and US markets to 2008
Datamonitor, June 2004, Pages: 115
TABLE OF CONTENTS
CHAPTER 1 EXECUTIVE SUMMARY 3
Introduction 3
Market context 3
Market development comparison 4
Platform overview: cable, satellite, DTT and IPTV 5
Competitive dynamics 6
CHAPTER 2 INTRODUCTION 16
What is this report about? 16
How to use this report 16
CHAPTER 3 MARKET CONTEXT 17
Introduction 17
Key findings 17
Strong growth ahead 18
Market development comparison 19
Europe will surpass the US by the end of 2006 22
Digital cable overview 23
Consolidation in Europe and the US 23
Focusing on broadband services 24
US market to remain large, but poorly penetrated 24
Digital satellite overview 26
Recent mergers highlight importance of scale 26
US to remain the largest market 27
Digital terrestrial overview 29
DTT gaining traction in certain markets 31
Learning the lessons of DTT launches 31
The success of Freeview 32
Exporting Freeview’s success to other markets 34
IPTV: The emergence of a fourth platform for digital TV? 35
A platform that faces significant challenges 35
Business model uncertainty and high costs hinder IPTV rollout 36
Can the market support four digital TV technologies? 37
CHAPTER 4 COMPETITIVE DYNAMICS 39
Introduction 39
Key findings 39
Austria: digital satellite to dominate a slowly growing market 41
Cable: limited growth due to slow migration of basic subscribers 41
Satellite: the primary TV platform in Austria 42
DTT: trials test MHP interactivity and return path options 42
Fewer than half of Austrian households digital by 2008 44
Belgium: digital development driven by the pay-TV sector 45
Digital and pay-TV services available through Canal+ 45
Flanders: Telenet dominates 45
Wallonia: fragmented market hinders digital deployment 46
DTT: few signs of life 47
Differentiating basic digital cable services key to growth 48
France: continued delays to DTT rollout hinder digital growth 49
Cable: slow growth of digital in 2003 49
Satellite: strong competition between Canal Satellite and TPS 51
DTT: still uncertainties given delayed launch 52
IPTV: France sees a flurry of DSL TV activity 53
Delayed DTT launch and slowing satellite growth restrict DTV 55
Germany: growth dependent on basic cable and FTA satellite 56
Premiere dominates the market with almost 3 million subscribers 56
Cable: consolidation holds the key to growth 57
Satellite: development of FTA sector crucial to growth 59
DTT: a successful start to regional rollout 59
Europe’s largest digital TV market by the end of 2008 62
Italy: DTT to be the largest digital platform by 2007 63
Cable and fixed-line TV services 63
Satellite: positive impact felt following merger in Italy 64
DTT: 2004 launch provides optimism 65
DTT will become the largest digital platform by the end of 2007 67
The Netherlands: digital cable to dominate in the long term 68
Cable: Essent Kabelcom seeks to lure basic subscribers to digital 68
Satellite: Canal Digitaal Satellite passes the 500,000 mark 70
DTT: Digitenne gets off to a slow start 71
DTV growth dependent on uptake of basic digital cable services 72
The Nordics: cable and DTT set to drive digital penetration 73
Satellite: Canal Digital / Viasat duopoly 73
DTT: strong progress in Finland and Sweden 74
Cable: broad basic packages restrict digital growth 76
Denmark: cable to become the largest platform by 2007 78
Finland: DTT continues to dominate 79
Norway: digital cable set for strong growth 80
Sweden: cable to be the largest digital platform by 2006 81
Portugal: delayed DTT deployment restricts growth 82
Cable: limited uptake of digital services to date 82
Satellite: minimal growth expected 83
DTT: further delays hinder switch-off plans 83
DTT to become the leading digital platform 85
Spain: satellite to dominate despite strong DTT growth 86
Cable: digital set to grow, while consolidation continues 86
Satellite: renewed optimism following merger 88
DTT: market in a state of limbo 90
IPTV: Telefónica’s TV over ADSL service nearing launch 91
Satellite dominance to continue 93
Switzerland: continued slow development of digital cable 94
Cable: Cablecom dominates 94
DTT: focus on areas not covered by cable networks 95
DTT and satellite to remain niche in a cable-dominated market 97
The UK: success of Freeview maintains the momentum 98
Cable: limited digital growth in 2003 98
Satellite: Sky experiences slowing growth but increasing ARPU 100
DTT: success of Freeview continues 104
Freeview growth drives digital penetration to 82% by 2008 106
The US: close competition between cable and satellite 107
Strong digital mandate 107
High definition television (HDTV): the new frontier 108
PVRs: no longer a satellite-only proposition 109
Video-on-Demand: more successful as a subscription service 109
Cable: consolidation set to continue 110
Satellite: more cooperation between operators possible 110
DTT: limited opportunities 111
Over half of US households digital by the end of 2008 112
Conclusion 113
CHAPTER 5 APPENDIX 114
Definitions 114
Research methodology 114
Future readings 115
2003 reports 115
2004 reports 115
SPP writing team 115
How to contact experts in your industry 115
LIST OF TABLES
Table 1: European digital TV uptake to 2008 18
Table 2: Market development comparison, 2003-2008 20
Table 3: Digital TV uptake comparison: Europe vs US 22
Table 4: European digital cable overview 25
Table 5: European digital satellite overview 28
Table 6: European digital terrestrial overview 30
Table 7: Austrian digital TV uptake to 2008 44
Table 8: Belgian digital TV uptake to 2008 48
Table 9: French digital TV uptake to 2008 55
Table 10: German digital TV uptake to 2008 62
Table 11: Italian digital TV uptake to 2008 67
Table 12: Dutch digital TV uptake to 2008 72
Table 13: Danish digital TV uptake to 2008 78
Table 14: Finnish digital TV uptake to 2008 79
Table 15: Norwegian digital TV uptake to 2008 80
Table 16: Swedish digital TV uptake to 2008 81
Table 17: Portuguese digital TV uptake to 2008 85
Table 18: Spanish digital TV uptake to 2008 93
Table 19: Swiss digital TV uptake to 2008 97
Table 20: UK digital TV uptake to 2008 106
Table 21: US digital TV uptake to 2008 112
LIST OF FIGURES
Figure 1: European digital TV uptake to 2008 3
Figure 2: Market development comparison, 2003-2008 4
Figure 3: European digital TV uptake to 2008 18
Figure 4: Market development comparison, 2003-2008 19
Figure 5: Digital TV uptake comparison: Europe vs US 22
Figure 6: Austrian digital TV uptake to 2008 44
Figure 7: Belgian digital TV uptake to 2008 48
Figure 8: French digital TV uptake to 2008 55
Figure 9: German digital TV uptake to 2008 62
Figure 10: Italian digital TV uptake to 2008 67
Figure 11: Dutch digital TV uptake to 2008 72
Figure 12: Danish digital TV uptake to 2008 78
Figure 13: Finnish digital TV uptake to 2008 79
Figure 14: Norwegian digital TV uptake to 2008 80
Figure 15: Swedish digital TV uptake to 2008 81
Figure 16: Portuguese digital TV uptake to 2008 85
Figure 17: Spanish digital TV uptake to 2008 93
Figure 18: Swiss digital TV uptake to 2008 97
Figure 19: UK digital TV uptake to 2008 106
Figure 20: US digital TV uptake to 2008 112
CHAPTER 2
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