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Biscuits in Europe
Datamonitor, Dec 2008, Pages: 34

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EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 16
7.3 Supplier Power 17
7.4 New Entrants 18
7.5 Substitutes 20
7.6 Rivalry 22
CHAPTER 8 Leading Companies 23
8.1 Groupe Danone 23
8.2 United Biscuits 26
8.3 Barilla Holding Società per Azioni 27
CHAPTER 9 Distribution 29
CHAPTER 10 Market Forecasts 30
10.1 Market Value Forecast 30
10.2 Market Volume Forecast 31
CHAPTER 11 Macroeconomic Indicators 32
CHAPTER 12 Appendix 33
12.1 Methodology 33
12.2 Industry Associations 34
12.3 Related Datamonitor Research 34

LIST OF TABLES
Table 1: Europe Biscuits Market Value: $ billion, 2004-2008 9
Table 2: Europe Biscuits Market Volume: Tons million, 2004-2008 10
Table 3: Europe Biscuits Market Segmentation I: % Share, by Value, 2008(e) 11
Table 4: Europe Biscuits Market Segmentation II: % Share, by Value, 2008(e) 12
Table 5: Europe Biscuits Market Share: % Share, by Value, 2008 13
Table 6: Key Facts: Groupe Danone 23
Table 7: Key Financials: Groupe Danone 25
Table 8: Key Facts: United Biscuits 26
Table 9: Key Facts: Barilla Holding Società per Azioni 27
Table 10: Europe Biscuits Distribution: % Share, by Value, 2008(e) 29
Table 11: Europe Biscuits Market Value Forecast: $ billion, 2008-2013 30
Table 12: Europe Biscuits Market Volume Forecast: Tons million, 2008-2013 31
Table 13: Europe Exchange Rate, 2004-2008 32




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