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NTT DoCoMo's i-mode Provides Competitive Edge for Second-Tier European Mobile Operators
Yankee Group, The, June 2004, Pages: 15

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I. Introduction 2

II. i-mode in Japan 3

III. i-mode in Europe 5

IV. Deploying i-mode 5
Implementation 5
Cost 6
Branding 6

V. Business Model 7
Handsets 7
Prepaid 8
Pricing 10
Content and Revenue Sharing 11
Multiservice Environment 12

VI. The i-mode Alliance and Future Expansion 12

VII. Conclusions 14
MNO Recommendations 15
Vendor Recommendations 15

VIII. Further Reading 15


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