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Viewing report
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Beyond Broadband Access: Strategies for deriving additional revenue through content and applications
Pyramid Research, Inc., Aug 2004, Pages: 123
Part I Executive Summary
Part II The United States: A Fertile Ground for Broadband
- COMCAST: Blending Telecommunications and Media to Climb to the Top
- Overview: From Pay TV into the Broadband World
- Key Lines of Business
- Financial Position
- Broadband Strategy: Retaining the Leadership Position
- Operational Performance: Resilient Growth and Expansion into New Areas
- SWOT Analysis: Strong Competitor, Well Positioned for Future Market Growth
- Assessment: A Leader Facing Increasing Pressure
SBC: The Fastest-Growing DSL Provider in the US Bets on Media
- Overview: The Quintessential Multiservice Provider
- Key Lines of Business
- Financial Position
- Special Regulations Regarding Broadband
- Broadband Strategy: Capitalizing on Brand to Push Bundled Service
- Operational Performance: Remarkable Growth Sets It Apart from Baby Bells
- SWOT Analysis: Current Assets Key as Competitive Landscape Changes
- Assessment: Solid Customer Base Combined with New Products Strengthen SBC's Position
Part III Asia: Setting the Pace in Broadband Innovation
KT CORP.: Providing a Glimpse into the Future of Broadband
- Overview: Financial Strength Secures Market Leadership, and Vice Versa
- Key Lines of Business
- Financial Position
- Broadband Strategy: Ample Bandwidth and Ambitious Applications Plans
- Operational Performance: Important Subscriber Growth, but What Next?
- SWOT Analysis: KT Well Equipped to Explore New Avenues of Growth
- Assessment: KT to Remain a Trendsetter
YAHOO! Japan: Unlocking the Potential of Broadband through Applications
- Overview: From Content Aggregator to Leading Broadband Players
- Key Lines of Business
- Financial Data
- Broadband Strategy: VoIP as the Engine of Growth
- Operational Performance: Quickly Catching on with Leader NTT
- SWOT Analysis: Racing to the Top with the Help of Marketing Basics
- Assessment: Innovation Will Prove Key
Part IV Western Europe: Broadband Internet for the Masses
TELECOM ITALIA: Using Ingenuity to Revolutionize the Broadband Space
- Overview: Diversification is the Name of the Game
- Key Lines of Business
- Financial Position
- Broadband Strategy: Making High-Speed Internet Available to All
- Operational Performance: Subscriber Growth, Albeit at the Expensve of ARPS
- SWOT Analysis: Innovation in Packaging Fends Off Increased Competition
- Assessment: Next Step, Spreading Out Value-Added Services
TELEFONICA DE ESPANA: Swift Response to the Changing Dynamics of the Market
- Overview: Finding New Avenues of Growth While Revisiting Old Ones
- Key Lines of Business
- Financial Position
- Broadband Strategy: Embracing Value-Added Services and Flexible Pricing Schemes
- Operational Performance: Impressive Growth in the Residential Market
- SWOT Analysis: Despite Increased Competition, New Opportunities Unfolding
- Assessment: Driving Market Evolution
WANADOO: A Versatile Approach to the Broadband Market
- Overview: Thinking Globally, Acting Locally
- Key Lines of Business
- Financial Position
- Broadband Strategy: Redefining Customer Segmentation
- Operational Performance: Increasing Market Share In and Outside Its Home Market
- SWOT Analysis: Capitalizing on New Opportunities, with a Little Help from its Friends
- Asessment: Content Will Remain Central in the Operator's Strategy
Part V Latin America: Stimulating Adoption in a Nascent Market
VTR GLOBALCOM: The Latin Pioneer of the Triple-Play Strategy
- Overview: From Niche Player to Market Leader
- Key Lines of Business
- Financial Position
- Broadband Strategy: Moving Beyond High-End Users
- Operational Performance: Losing Ground to Telefónica CTC
- SWOT Analysis: Key Strengths Crucial to Fend Off Increasing Competitive Pressures
- Assessment: Holding Onto the Triple-Play Strategy
BRASIL TELECOM: Succeeding at Being All Things to All People
- Overview: Establishing a Presence in the Internet Market
- Key Lines of Business
- Financial Position
- Broadband Strategy: Stimulating Broadband Adoption at All Levels
- Operational Performance: Leading Broadband Uptake in Its Turf
- SWOT Analysis: BrT Is Well Positioned to Fend Off Competitive Threats
- Assessment: Quadruple Play on the Horizon
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