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China's Book Publishing Industry
China Concept Consulting, July 2004
Against the backdrop of the latest market developments and changes in the regulatory environment following China’s WTO accession, this report has been written to provide an overview of the investment environment of the book publishing industry in China from the perspective of foreign investors and book publishing companies.
The report sets out the regulatory framework under which foreign companies operate, and introduces the government bodies in charge of regulating the industry. Focusing on the main aspects of the book publishing industry in China, the report describes the current market situation, presents useful industry information, and reviews the latest market trends.
The report highlights some strategic considerations for foreign companies and provides an opportunity analysis for potential foreign entrants by looking into the issues of market entry modes, partnerships with Chinese companies and IPR protection.
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