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Advertising Spending
eMarketer, July 2003, Pages: 254
The Advertising Spending report provides marketing, media, ad agency, and business professionals with a wide-ranging analysis of arguably the most compelling topic for the advertising industry: money. With more than 40 of our unique, cross-researcher, comparative estimate charts for spending areas such as online, television, newspaper, and global advertising, the Advertising Spending report examines the causes behind spending downturns the past couple of years, and why increased spending is not just on the horizon but already here.
The Advertising Spending report offers a full picture not only of ad spending history and projections both for the Internet and so-called “traditional” media, but numerous related topics, such as: scenarios for better budget allocation in cross-media campaigns; how traditional metrics make evaluating online advertising more effective; spending plans among advertising executives; pricing models for online ads; and an exclusive in-depth examination of which online advertising formats researchers include in their online spending projections and what are the varying methodologies behind those numbers.
'The signs all point to the industry enjoying a period of stable and sustained growth for the near future. The past few years have provided advertisers with crucial research and tangible proof that interactive advertisements are effective at achieving a range of marketing objectives, and advertisers are confident they will continue to see results,' – Greg Stuart Interactive Advertising Bureau President and CEO.
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