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Console Wars II: The Battle for Mainstream
eMarketer, Jan 2004
The competition for gamers between Sony's PlayStation, Microsoft's Xbox and Nintendo's GameCube has been fierce, but the next battle may be even more ferocious as the three leading console manufacturers vie to capture the mainstream audience with a new generation of online 'networked' games.
Attention: Game Developers and Publishers, Internet Access Providers, Portals and Entertainment Sites, Marketers and Advertisers
The Console Wars II spotlight report looks behind the hot graphics and slam-bam action of video and console games to provide an in-depth look at this vast and burgeoning market, which was estimated to reach nearly $24 billion worldwide in 2003 with spending projected to grow faster over the next four years than any other entertainment or media market.
Electronic Arts, the leading video game maker, is now the fourth largest software company in the world, behind only Microsoft, Oracle and SAP. The average American spent 75 hours in 2003 playing video games, double the time spent in 1997 -- only Internet usage is growing faster.
The growing adoption of broadband Internet, the popularity of console gaming and the emergence of 'next generation' mobile technologies are all converging to drive the video game market to dizzying new levels.
The Console Wars II Spotlight Report Answers These Key Questions:
- How big is the worldwide gaming sector?
- Who is the typical US video gamer?
- Which company is winning the console gaming war?
- What game titles are hottest?
- Are MMOGs the cash cow many had hoped for?
- How big will mobile gaming become?
- And many more...
Sources
- DFC Intelligence
- Electronic Commerce Promotion Council of Japan (ECOM)
- eMarketer
- Entertainment Software Association (ESA)
- Executive Summary Consulting
- Frost & Sullivan
- Gallup Poll
- InfoCom Research, Inc.
- Informa Media Group
- International Data Corporation (IDC)
- JupiterResearch
- Nielsen//NetRatings
- NPD Group
- Pew Internet & American Life Project
- PricewaterhouseCoopers (PwC)
- Screen Digest
- Strategy Analytics
- The Research Room
- Wireless World Forum (W2F)
- Ziff Davis Media
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