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Vitamins, Minerals, Supplements and Tonics in Self-Medication in Europe – The 2004 Edition
James Dudley Management, April 2004, Pages: 415
This is the fourth edition of the major strategic analysis of the dietary supplements market in Europe, which explores the trends and drivers in this expanding sector of the market. The dietary supplements sector is undergoing a major period of change, particularly in the areas of innovation, distribution and regulatory affairs. This new, in-depth strategic study examines the issues, trends, brands and company marketing strategies. Most data is current to 2002/2003. Markets covered are Belgium, France, Germany, Italy, Netherlands, Poland, Spain and the UK.
This report explores the Vitamins, Minerals, Supplements and Tonics markets in the context of the European Helathcare and self-medication markets. It describes the regulatory environments in each of the markets investigated. It shows the size and growth trends in the main VMS & Tonics categories, key players and brands and distribution channels. It also examines the relationship between the consumer driven self-medication OTC sector and the doctor driven prescription sector of this exciting market. The research methodology is based on primary and secondary trade and consumer study sources. These include interviews with key suppliers and distributors, pharmacyand drugstore interviews, literature searches and bought-in data (in collaboration with medocteurope.com).
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