The retail market in Central Eastern Europe (CEE) presents immense potential due to gradual political and economic stabilization of the region. Retailers from the saturated Western European markets are focusing on the opportunities in the CEE markets.
Retailers’ strategies vary, but all the top retailers are focused on achieving operating efficiencies that can withstand inflationary pressures. Another key focus area is the ability to respond to consumer preferences and the integration of technological innovations to effectively execute merchandising strategies.
Rising real estate prices and increased competition from discount retailing are the major threats to the hypermarket model.
