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European Retail Market: An Analysis
RocSearch Ltd, Aug 2006, Pages: 40

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1. Introduction
1.1 Market Definition
The retail industry in Europe comprises sellers of consumer merchandise, including electronics, food, beverages, apparels, furniture, electrical equipments, and books.

1.2 Market Overview
The Retail Industry can be classified into the following formats:

Super Markets

Hyper Markets

Discount Stores

Convenience Stores

Online Retailing

1.3 Market Size
UK
The UK accounted for 8.6% sale of the top 250 retailers worldwide in 2004
France
French retail sales saw a y-o-y growth of 3.7% in value and 3.8% in volume in June 2006
Germany
In 2006, retail sales in Germany rose by 1.9% y-o-y in June 2006

2. Market Segmentation
2.1 Food and Drinks
The European food retail industry stood at US$1.1 trillion in 2005 an increase of 3.7% from 2004. The market has grown at a CAGR of 3.6% during 2001-05.

2.2 Clothing
In 2005, European retail apparel industry is estimated to have generated sales of US$261.9 billion. The industry recorded sales of US$256.9 billion in 2004, contributing 30.8% to the global apparel industry.

2.3 Electricals
The Europe electrical retail market stood at US$184.3 billion in 2005. The UK market is the largest electrical market in Europe and was worth US$45.5 billion in 2005.

2.4 Beauty Care
The European beauty care market is the largest market in the world and contributed to 35.7% of the global cosmetics market in 2005.

2.5 Department Stores
The department stores in Europe contributed about US$40.8 billion or 8.3% of the global department store sales in 2004.

3. Market Dynamics
3.1 Market Trends
Saturation in Western European Markets
Growth in Alternate Media of Selling
Discount Retailers Rule over Small Retail Chains
Private Labels Demand Surge

3.2 Growth Drivers
Attractive Eastern Europe Markets
Rise in Employment Rate
3.3 E-Retailing in Europe
In 2005, online shopping was 2% of the total retail market in Europe and is estimated to be 8% of the total retail sales by 2009

3.4 US versus European Retailers
Comparison made on the following criteria:

Dominant Retail Format

Business Segments

Top Retailers by Sales

Presence in the Top 100 Retailers

4. Competitor Analysis
4.1 Profile of Market Leaders
The section profiles the top players Carrefour, Tesco, METRO and Koninklijke Ahold.

4.2. Competitive Landscape
Comparison of the competitive positions on the following parameters:

Market Share

Number of Retail Stores

New Store Openings

Planned Store Openings

Sales of Dominant Region

Product Range

Store Footage

Store Formats

4.3 Financial Comparison
4.3.1 Income Statement Analysis
An income statement analysis is based on revenues, net income and profit margins

4.3.2 Balance sheet Analysis
The section includes an analysis of liquidity ratios, performance ratios and debt to equity ratios

4.4 Strategies
The section studies strategies of the competing group of Carrefour, Tesco, METRO and Ahold in detail.

4.4 Recent developments

5. Outlook
The European retail industry has a mixed outlook: while the mature markets of Western Europe show a pessimistic outlook with rising interest rates and unemployment, higher income levels have led to brighter prospects in Eastern Europe.


Tables
Tab 1.1 Business Definitions
Tab 1.2 Volume of Retail Trade % Change (2005-2006)
Tab 1.3 Retail Sales (Jun2005-Jun2006)
Tab 1.4 Volume, Sector Trends (Apr2006-Jun2006)
Tab 1.5 Value, Sector Trends (Apr2006-Jun2006)
Tab 1.6 Volume of Retail Trade % Change (Jan2006-Jun2006)
Tab 3.1 Global Retail Development Index
Tab 3.2 US versus European Retailers
Tab 4.1 Top Global Retailers (2005)
Tab 4.2 Competitive Positioning
Tab 4.3 Estimated Cost Savings
Tab 4.4 Tesco: International Sales/Area Comparison (2005)
Tab 4.5 Tesco: Extra Contribution to UK Sales (2006-2010)
Tab 4.6 METRO Sales Growth (2002-2005)
Tab 4.7 Carrefour Recent Developments (2006)
Tab 4.8 Tesco Recent Developments (2006)
Tab 4.9 METRO Recent Developments (2006)
Tab 4.7 Ahold Recent Developments (2006)

Figures
Fig 1.1 Industry Segments
Fig 1.2 Top 250 Retailers by Revenues (2004)
Fig 1.3 Retail Market: Adoption Cycle
Fig 1.4 Retail Sales in Central Europe (2004-2005)
Fig 2.1 European Food Retail Sales (2001-2005)
Fig 2.2 European Bakery Products (2005)
Fig 2.3 European Retail Apparel Value (2000-2005)
Fig 2.4 Sales Projection for UK Clothing and Footwear Market (2005-2009)
Fig 2.5 Sales by Product Category in Western Europe (2004)
Fig 3.1 Private Labels as a % of Total Retail Sales (2005)
Fig 3.2 Employment Rate (2000-2005)
Fig 3.3 Growth Rates of Online Retail (2005-2009)
Fig 3.4 Europe’s Online Sales (2004-2009)
Fig 4.1 Revenue (2003-2005)
Fig 4.2 Net Margin (2003-2005)
Fig 4.3 Profit Margins (2005)
Fig 4.4 Performance Ratio (2005)
Fig 4.5 Total debt to Equity Ratio (2005)




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